It’s been more than a year since Suzuki introduced the Hayate EP in the Indian market at a price tag of Rs 57,169 (on-road Delhi). Since then, this mass market commuter motorcycle has failed to get the required sales in the country.
The sales of the Hayate EP has come down to 605 units a month in May 2017. Last year, this Japanese motorcycle managed to get four digits sales for a few months, but that was when the old Hayate was also in the market. We believe the lack of appeal, heavy and bulky body proportions have made the buyers shy away from the Hayate EP. Other than this, limited sales and service access in rural areas, where the sales of such bikes are usually high, could be the other reason. Currently, there are only two products that are doing well for the company, Gixxer and the Access 125. While the numbers aren’t really high, they have been consistent over the last few months.
In our 110cc comparison, the Suzuki Hayate EP came third. The TVS Victor and the Hero Splendor 110 iSmart took the first and second spot respectively. The Hayate EP lost in almost all parameters including, desirability, performance and handling.
