- New premium showrooms opened by Hero
- Will sell all premium two-wheelers from here
- First showroom in Calicut
Hero MotoCorp has opened its first-ever premium two-wheeler showroom in Calicut. It is called the Hero Premia and will sell all its premium motorcycles and scooters from here.
The brand had announced its intention to introduce such showroom space at the launch of the Harley-Davidson X440. But it only talked about it in detail during the new Karizma XMR launch. The idea behind such showroom space is to offer more than just a buying experience. The Gurgoan-based manufacturer wants its customers to see and feel the premium experience. Such showrooms are likely to help the brand with how the people of India perceive Hero MotoCorp.
As of now, Hero Premia showrooms will showcase the new Karizma XMR, XPulse 200 and the Harley-Davidson X440. The Vida V1 e-scooter range will also be sold from this space. More such showrooms will be opened across the country in the next few months. In fact, Hero is planning to launch its version of X440 sometime early next year. This motorcycle will also be sold through Premia.
