Bajaj and Triumph announce joint venture

Bajaj and Triumph have announced a joint venture for development of new motorcycles. The non-equity partnership will see the companies develop mid-capacity motorcycles, especially for emerging markets across the globe.

The joint venture aims to capitalise on the strengths of the two companies. While Triumph boasts of modern technology and a wide global reach, Bajaj’s low-cost manufacturing technologies can play a big role in increasing productivity while keeping the prices competitive. A few years ago, Triumph was working on a new mid-capacity motorcycle platform for emerging markets, but the plans were eventually shelved. Now, with this announcement, we can expect the project to be revived again. The agreement would allow both companies access to the new platform and motorcycles. 

In recent years, KTM’s association with Bajaj Auto has given the company an edge against other Japanese manufacturers. With the new small-capacity range, the Austrian manufacturer has been setting sales records not just in India but also in Europe and other global markets. This performance seems to have inspired Triumph to tie-up with Bajaj for their foray in the mid-capacity market space.