Bajaj Auto has targeted selling 15,000 units of the Pulsar AS series, every month. The Pune-based manufacturer’s recently launched Adventure Sport series is made of two models – the Pulsar AS200 and the Pulsar AS150, and has been targeted at a young audience looking for a stylish commuter motorcycle.
Though Hero has been selling the semi-faired Karizma for over a decade now, Yamaha was the first manufacturer to venture into the popular 150cc segment with a semi-faired motorcycle. Though the Yamaha Fazer is marginally more expensive than the naked counterpart, the motorcycle caught the Indian customers’ fancy thanks to the semi-fairing, which multiplies the bike’s aesthetic appeal.
The Pulsar AS models come equipped with an aerodynamic body fairing which integrates a windscreen and projector headlamps. Bajaj will be able to save a lot of money in production and development costs, as most of the components are shared with the naked Pulsar 200NS. With its attractive price tag of Rs 79,000, the Bajaj Pulsar AS150 is sure to provide the Fazer and the recently launched Suzuki Gixxer SF with some stiff competition. The Pulsar AS200 on the other hand, is on its own in the Indian market and doesn’t face opposition from any other bike.
