Bajaj Auto recently launched the Discover 150 and during the launch announced that the company plans to increase the exports of motorcycles. The manufacturer will not only add new models to the export range and existing markets but will also look at new markets.
The company aims at becoming the biggest player in the global market and with that in mind they will increase their volume of exports. Currently, Nigeria is the biggest overseas market for the manufacturer followed by Columbia and Bangladesh. The company exports more than 50 per cent of the bikes they make across three manufacturing facilities and are keen to up their share in the global market.
Eric Vas, President, Motorcycle Business, Bajaj Auto, said, “The company accounts for big export volumes to markets such as Nigeria, Egypt, Colombia, Philippines, Bangladesh and Sri Lanka. Most of these supplies are shipped as CKD kits (completely knocked down units) and are assembled in the destination markets. We may consider further localisation of assemblies in markets where we export.”
Bajaj Auto will not just step up the exports but also concentrate on increasing its domestic market share with new product launches in India. At present the company is averaging about 1,68,000 motorcycles a month in the domestic market while the exports account to 1,80,000 units. Both these numbers are expected to go up during the year.
Source: The Hindu
