Bajaj Auto is celebrating Pulsar Mania Week from June 25, and as a celebration for the Pulsar maniacs, the company has organised a Pulsar Carnival on June 29. A decorated caravan will go around Mumbai from June 25 giving out free passes forthe carnival.
On June 29, the Pulsar Carnival will begin at 4pm at the Bombay Exhibition Centre, Nesco Complex, Goregaon East, Mumbai. The event will include various acts to keep the audience enthralled. The company has organised a stunt show and some street acts to test the skills of the participants. The Throttlerz, a professional stunt riding team, will keep visitors engaged with numerous stunts like circle wheelie, no handers, kangaroo stoppies, donuts, insane burnout, human compass, christ etc. Pulsar owners who have modified their motorcycles can participate in a contest as well, the winner will be a given the Best Dressed Pulsar Award.
Bajaj will showcase the latest Pulsars at the event and people will also be given test rides of the motorcycles. We hope the company surprises us by also exhibiting the upcoming Pulsar SS400 which has created a lot of excitement ever since it was unveiled for the first time at the 2014 Auto Expo earlier this year.
Sumeet Narang, Vice-President (Marketing), Bajaj Auto said, “We have a strong following of ‘Pulsar Maniacs’ across India who love the bike for its irreverent attitude and sporty DNA. We have always found innovative ways to connect and engage with our loyal customers across India. ‘Pulsar Mania Week’ in Mumbai is one such ‘first of its kind’ activity that aims to enthrall bikers in the city through a series of road shows, dare devil acts, contests and awards.”
We have earlier seen different manufacturers using different strategies to promote their products apart from just advertising. One of the recent events is KTM Orange day organised by KTM India and the Himalayan Odyssey by Royal Enfield in India. These events act as a good medium to promote the brand for a company and also keep the consumers delighted with their participation in such events.
