Benelli has inaugurated a new showroom in New Delhi. Called ‘Torque Bikes’, this state-of-the-art dealership will aim to draw in the uber rich clientele of the capital city and is located on Faiz Road, near Karol Bagh.
The event also served as a platform for Benelli to unveil its range of motorcycles for the first time in North India. The company showcased its entire line-up, right from the entry-level TNT 300 to the flagship TNT R litre-class motorcycle at the unveiling.
Benelli is going aggressive with its plans of network expansion across India. With eight showrooms already functional, the Italian manufacturer is planning to set up three more in Goa, Jaipur and Chandigarh. With five models in its current line-up, Benelli had recently announced its intentions of launching two new models in the Indian market – the TNT 250 and the TreK 1130 Amazonas. Though there isn’t a confirmation regarding the same from the company’s side, we expect them to be launched here in the next couple of months.
Speaking during the inauguration of the showroom, Mr Shirish Kulkarni, Chairman, DSK Motowheels said, “Our main focus is to align DSK Benelli’s presence across all strategic locations to generate strong brand eminence. In order to enhance our presence across North India, the country’s capital ‘Delhi’ is an inevitable choice to begin with and is one of our key target markets. Our dealerships will not only act as a platform to sell motorcycles but also as a place for DSK Benelli superbike enthusiasts to interact with other bikers and share their love for the Italian superbiking experience.”
Prices of Benelli motorcycles (ex-showroom, Delhi) -
TNT 302: Rs 2.83 lakh
TNT 600i: Rs 5.15 lakh
TNT 600 GT: Rs 5.62 lakh
TNT 899: Rs 9.48 lakh
TNT R: Rs 11.81 lakh
