Benelli has opened its latest showroom in Jalandhar, Punjab. Set up in association with S. M. Automobiles, this showroom is located at new Jawahar Nagar, near the Apex hospital in Jalandhar.
The DSK Benelli Jalandhar showroom houses the entire Benelli range, starting with the quarter-litre TNT 25 going right up to the litre-class TNT R. The showroom has been designed according to the International CI standards of Benelli showrooms. The employees at the showroom have been provided with specialised training in management of sales, service, spare parts and customer service, to offer the customers a premium ownership experience. The dealership not only acts as a platform to sell motorcycles, but also as a place for motorcycle enthusiasts to interact with other bikers.
Speaking during the opening of the new showroom, Shirish Kulkarni, chairman, DSK Motowheels said, “It gives us immense pleasure to be associated with ‘S.M. Automobiles’. The philosophy with which we operate is in tandem with the ethos of our Jalandhar dealer. Our main focus is to align DSK Benelli’s presence across all strategic locations in order to generate strong brand eminence and Jalandhar in that respect, is one of those key markets.”
