BMW Motorrad to skip EICMA, Intermot Shows

BMW Motorrad has decided to skip two of the biggest two wheeler shows - EICMA and Intermot. The company was one of the first ones to skip the 2020 edition of EICMA due to the COVID-19 pandemic.

According to the press release, the German brand will focus more on digital launches and unveil along with making its presence felt in smaller trade shows. It also clarified that using such approach will help give them a lot of flexibility while planning new launches and also help them connect with the audience directly.

The German brand will continue to work on new formats to showcase their entire product range to their customers.