BMW working on app to enhance riding experience

BMW Motorrad has entered into a partnership with the technology start-up Rever in order to work on an app which will enable motorcyclists to build a global community. The app helps riders to share scenic routes and share experiences with fellow riders.

Since launching in 2015, Rever users have tracked lakhs of kilometres on motorcycle rides in 119 countries around the world. The free Rever app, available for iOS and Android, works in conjunction with the Rever website to help riders discover the world’s best roads, create custom routes, track rides and share riding experiences across social media platforms.

If you are wondering why BMW is investing and working on further enhancing the app, it is because it enables the German manufacturer to digitally expand its riding experience offerings directly in touch with its target group.

Heiner Faust, Vice President Sales and Marketing of BMW Motorrad said, “We see the future of motorcycling as a connected experience, one that has riders using the latest technology to enhance their rides and allow others to share their passion for riding. Rever is offering a very promising mobile technology in our industry and we are very excited about the future business potential we see together with Rever.”

Justin Bradshaw, Co-Founder of Rever said, “Motorcyclists are extremely passionate, adventurous people. But we’ve lacked a motorcycle specific environment to share our passions, experiences and ideas. Working with BMW, we will bring innovative technology to the fore and make the entire motorcycle riding experience more accessible, more rewarding and more connected.”

Further information is available on www.rever.com/bmw-motorrad