Classic Legends is all set to bring the iconic British name BSA which will be the third brand in its India portfolio. The maiden product under the BSA banner will be the Goldstar 650 which has already been on sale in the international markets. The India launch and price announcement of the BSA Goldstar 650 is scheduled for 15 August, 2024. Ahead of that, here’s our guestimate about how much Classic Legends might price the BSA.
There are multiple reasons for the Goldstar 650 to be priced very aggressively. Firstly, it will be manufactured locally in India which will keep the input costs low. Another factor that will play a part in keeping the manufacturing costs in check is the conventional cycle parts and simple engine construction. It is powered by a 650cc, liquid-cooled, DOHC engine which is a single-cylinder unit. Plus, there are other traditional components like a dual-cradle frame, spoke wheels, telescopic front forks, and a dual-pod analogue console with a small LCD, all of which should contribute to low manufacturing costs.
What else will influence the pricing of the Goldstar 650 is its arch rival, the Royal Enfield Interceptor 650 and the accessibility it offers. With a starting price of Rs. 3.03 lakh (ex-showroom), the Interceptor 650 is the most affordable twin-cylinder motorcycle in India. Also, the Interceptor enjoys a lot of popularity and Royal Enfield has a solid brand recall. So, to create good initial hype around BSA and get the potential buyer’s attention, keeping the prices extremely low is the best way forward for Classic Legends.
Considering all these factors, we think the starting price of the BSA Goldstar 650 will be around Rs. 2.40-2.60 lakh (ex-showroom), at least for the initial few months as an introductory price. There could be different colour options and the prices may vary accordingly. This pricing will help Classic Legends create a significant mark in the middle-weight motorcycle category and give the Goldstar 650 an edge over the popular Interceptor 650.
