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DSK Benelli announces a tie up with Motul

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Ranjan R. Bhat

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DSK Benelli announces a tie up with Motul

DSK Motowheels has entered into a tie up with French lubricant manufacturer, Motul, as the official lubricant partner for its Benelli range. The agreement was signed by Mr Shirish Kulkarni, chairman, DSK Motowheels and Mr Jiten Goswami, chairman, Atlantic Lubricants and Specialities Pvt Ltd.

This deal comes over a year after a similar deal was signed between DSK Motowheels and Motul for Hyosung’s range of motorcycles. Motul has over 160 years of experience when it comes to lubricants and has been associated with many renowned racing teams. Motul has been supplying lubricants not only for passenger cars and motorcycles but also to racing teams participating in world class racing series like MotoGP, WSBK, 24 Hours Le Mans, FIA World Endurance Championship, Super GT, Drift, Pikes Peak and Blancpain Endurance Series among others. With its learnings from motorsports, Motul has significantly contributed in technological development for regular passenger vehicles.

Speaking about the deal, Mr Kulkarni said, “We are pleased to announce Motul as the lubricant partner for the iconic 104 year old Italian superbike brand, Benelli. Motul has a long legacy as one of the most trusted names in synthetic lubricants. The brand’s values are in perfect synchrony with the DSK Benelli’s passion for excellence and globally-acknowledged superlative performance of our bikes.”

Mr Goswami added, “Motul has years of experience as a technical partner and supplier of high performance synthetic lubricants to top factory racing teams in MotoGP and other similar competitions. We are proud to associate with DSK Motowheels for the second time, as they are set to launch the Italian brand – Benelli, and be the official lubricant partner for the legendary Italian superbikes on India roads.”

 

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