DSK Motowheels has announced that its Benelli range of motorcycles have registered more than 300 bookings within a week from its launch.
The registrations have been made across all nine DSK Benelli showrooms in the country i.e. Pune, Mumbai, Bengaluru, Chennai, Ahmedabad, Delhi, Hyderabad, Kolkata and Goa. The company is currently selling five Bennelli motorcycles in India – the TNT 300, TNT 600i, TNT 600GT, TNT 899 and the TNT 1130. All the bikes are sold in India via the completely-knocked-down (CKD) route, with the components being imported from China and Italy.
After having an unsuccessful start with the Hyosung brand, DSK Motowheels is betting big with the Bennelli bikes of the rich heritage it carries. Even though, there are few well-known brands in the country, Bennelli is being expected to do well because of the pricing. Other than extending its sales and service network, the company is also in the process of setting up a 24x7 on-call breakdown service.