DSK to bring Keeway to India

DSK is on a roll. After bringing in the Hyosung brand to India few years ago, the company will launch their new company next month, “DSK Benelli” that will see five motorcycles making its way to the India roads. The Pune based company is now planning to bring the Keeway motorcycle brand to India as well.

For those who have not heard about Keeway, it is a company owned by Chinese conglomerate Qianjiang Group of China. It is the same company that owns Bennelli. For now, DSK is planning to get the Blackster motorcycle to India. The bike is sold under Keeway brand, with the engineering inputs from Benelli. 

“We plan to bring the Blackster and the TNT250 for homologation by March-April 2015, and roll out the two models by July 2015 or later. All the models would come in completely knocked down kits and will be assembled at our Wai facility to begin with," said Shirish Kulkarni, chairman, DSK Benelli.

The company’s priority is to add assembly capacity at its Wai facility, which currently produces maximum of 10 Hyosung motorcycles per day under a single shift. The company in the process of adding another shift at the said facility to cater to the demand for both – Hyosung as well the Benelli brands in the near future. 

“While a Greenfield plant is in the foresight, it is still at least two years away. We are yet to home in on a location for the same and it is too early to make any comment in this regard. However, we are planning to build a facility with an annual assembly capacity of 100,000 units. It will essentially be an assembly facility but depending on how the talks progress we might also have a full-fledged production line in place at the same planned facility,” added Kulkarni.