Ducati launches Scrambler configurator

Ducati has gone ahead and launched the Scrambler configurator, the platform allows for the personalization of all six versions at any time and even via a mobile device. The detailed configurator features models from the Scrambler Icon, to the Sixty2, including models like the Urban Enduro, Full Throttle, the Classic and the Flack Track Pro.

In terms of personalization, the new Ducati Scrambler configurator offers the possibility to choose from more than 60 accessories: original tank covers and three different Scrambler logos, racing accessories, six different seats, enduro accessories for rugged protection when off-road and much more. All of the images available in the configurator are provided in high definition.

Piergiorgio Grossi, Ducati Information Technology and Digital Transformation Director said, “Thanks to the new Scrambler configurator, we create the perfect bike for our fans, in a quick and simple way. In addition, we provide them with many useful options so that they can enjoy an experience that is not just about bikes, accessories and clothing, but also instils the sense of belonging to a large Community. This is one of the first steps of Digital Transformation to be implemented by Ducati and results are proving to be significant and competitive. We would like a Ducatista to be a Ducatista not only when riding but everywhere, at all times, and this becomes possible when the Ducati experience also incorporates all the new digital tools”.

The platform offers eleven views of the bike, including side, three-quarter, rear, and front, from above and from the riding position. There is also the ‘Hop on your motorbike’ option, an additional function that lets the customer share a configuration with his/her closest Ducati Scrambler dealer and receive feedback in real time. The configurator also allows for via social media sharing.

The Scrambler configurator is live at Configurator.scramblerducati.com