Ducati reopens renovated museum in Italy

In conjunction with its 90th anniversary celebrations this year, Ducati opened its new museum in Borgo Panigale, Bologna, Italy over the weekend. Present at the reopening were Claudio Domenicali who is the Chief Executive Officer of Ducati and Matteo RenziIn the Prime Minister of Italy. Also at the opening ceremony were president of the Emilia-Romagna region, Stefano Bonaccini, and the Mayor of Bologna, Virginio Merola. 

The new Ducati museum has 44 motorcycles from the company’s history on display – 26 race bikes and 18 road bikes – each machine signifying a milestone in Ducati’s design, engineering or racing success. Pride of place is given to the Ducati 916, the one machine that symbolises Ducati’s history in the modern sport biking era. Alongside the 916 is displayed design work and styling exercises by Massimo Tamburini, who was responsible for some of today’s most iconic motorcycle designs.

Domenicali was quoted saying, “The restructuring of our museum is a very important and significant event for our company and for all the Ducatisti fans who follow and appreciate our brand and our bikes across the globe. We wanted to renovate this museum as a tangible sign of the vitality and strength of a company that is celebrating its 90th anniversary and looking to the future.”

To celebrate its 90th anniversary, Ducati is offering visitors free entry to the Museum, from October 1-4, 2016, between 10am and 6pm.