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Harley-Davidson Bronx to face the axe?

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Pratheek Kunder

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Harley-Davidson Bronx to face the axe?

- Bronx removed from official website

- Under placed under ‘Future Vehicles’

- Company planning to reduce models

We all know about Harley-Davidson’s latest plan of downsizing its motorcycle line-up. But now it looks like Bronx might be the first motorcycle from the future line-up to be axed.  

The American brand has removed Bronx from its official website too. It was previously listed under ‘Future Vehicles’. Currently, there are four motorcyles listed under that category – Pan America, ebikes, electric concepts and a high performance custom model. Some of these models have been planned for 2021 debut.

Harley-Davidson under a new command had decided to focus only on profitable models and market that brings in the maximum sales and revenue. The Bronx was a part of a new strategy which the brand had unveiled two years ago to attract younger buyers. But it looks like this streetfighter didn’t fit in the revised strategy.   

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