Harley-Davidson opens concept store in Kolhapur

Harley-Davidson India has inaugurated its first concept store in Kolhapur. This store has been designed to cater to Tier III customers’ sales and service requirements as there is a lack of full-fledged retail presence to cater to that sector.  

Warrior Harley-Davidson is located at 1/B 2NH 4 A/P Sarnobatwadi, Taluka - Karveer, Kolhapur. Spread across 3000sqft, this store showcases Harley’s wide range of products from riding gear to motorcycle lubes. Other than a few bikes onin display, this concept store also has a lounge area where customers can meet and interact with each other. There’s also a small servicing area where the bikes will get its regular service. 

“Our focus has always been on developing the culture of leisure motorcycling in India. We expect the next level of our growth to come in from Tier II and III cities and expansion to these markets is an important part of our strategy. Our first concept store is step in the same direction by taking the brand closer to enthusiasts and giving them an opportunity to experience the lifestyle," said Marc Mcallister, vice-president & managing director, Harley-Davidson.

We think Harley-Davidson has made a smart move here. The location of the store is definitely going to attract a lot of non-Harley customers. In fact, with this store, expect the brand recall of the company to increase in Maharashtra considerably.