Hero EBR signs Pegram and Canepa for 2015 SBK Championship

Hero MotoCorp and EBR have announced that they will be running a two rider team in the 2015 SBK Championship with two new riders, Larry Pegram and Niccolo Canepa. The two riders will compete in the premier class on EBR 1190RX motorcycles.

While the racing team will continue to be based out of Italy, the 2015 season will witness a sea of changes for the team. Pegram, based on his experience with Pegram Racing in the US, will also double up as the team’s manager. Pegram is also a household name in the US thanks to his reality TV show, the Superbike Family. Canepa on the other hand, is a seasoned racer who was the champion in the 2007 World Superstock class and came second in the Evo class of the 2014 World Superbike. Besides these, he also has a lot of experience in the testing and development of racing motorcycles on SBK tracks.

Hero MotoCorp is the first Indian two-wheeler brand to be associated with the world superbike series. The company has a 49.2 per cent stake in the American two-wheeler manufacturer as well as an agreement to co-develop motorcycles.

Speaking about the team, Erik Buell, the founder of EBR said, “We are delighted to be able to participate in the 2015 World Superbike championship. 2014 was a learning year for us, and we thank very much all the members of the 2014 team for their hard work. For 2015, based on what we learned last year, we have made many changes and look forward to seeing how these all play out. My personal and grateful thanks go out to Hero Motocorp for continuing as our primary sponsor, and to AMSOIL for their sponsorship and technical support.”