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Hero MotoCorp launches buyback scheme for scooters

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Janak Sorap

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Hero MotoCorp launches buyback scheme for scooters

- Programme is currently available only in Pune, Bengaluru and Delhi

- Fixed buyback value structure designed from six months to over five years 

- Cash benefits up to 60 per cent on ex-showroom price

With the aim to boost the sales of its scooter portfolio, Hero MotoCorp has launched an interesting buyback scheme on the purchase of a new Hero scooter. Called BuySurance, the company has collaborated with CREDR, a used two-wheeler brand which will provide a guaranteed buyback certificate which can be availed for cash back benefits at the time of selling the vehicle. 

The scheme allows owners an assured buyback value for their scooter if opt to sell within in the next five years from the date of purchase. At the time of selling, customers need to head to an authorised Hero dealership along with the scooter and the buyback certificate and on the basis of a fixed buyback value matrix avail a cashback. One can avail a maximum buyback benefit of up to 60 per cent of the ex-showroom price of the vehicle. However, the buyback value of the scooter also depends upon factors like the overall condition of the vehicle, total number of kilometers covered and service history.

The BuySurance scheme is currently available on Hero scooter line up comprising of the Pleasure, Maestro Edge, Destini 125 and Duet. Hero had initially introduced the scheme in Pune and has now made it available in other cities like Delhi and Bengaluru as well. Depending on the response, the company plans to introduce the BuySurance scheme in the top 10 scooter markets of the country.

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