Hero MotoCorp launches Hero Racing

Hero MotoCorp has forayed into the world of racing with their new venture, Hero Racing. The company will be participating in the AMA (American Motorcycle Association) Pro Racing Superbikes Championships along with their partner, Erik Buell Racing (EBR).

Hero MotoCorp is sponsoring two teams; Team Hero and AMSOIL Hero in the championship. Team Hero will be represented by Aaron Yates and AMSOIL Hero will be represented by Geoff May. Both the riders are very accomplished rider and will be riding the EBR 1190 RS motorcycles.

"As a company, we have always supported and nurtured sports and sporting talent in India. We are delighted to be taking an Indian brand to a highly-competitive and highly-popular international motorcycle race arena," said Pawan Munjal, managing director and CEO, Hero MotoCorp.

"EBR is delighted to partner with a company as iconic as Hero MotoCorp. Both HMCL and EBR share the common commitment to manufacturing world-class two-wheelers with technology of the future. The 'Team Hero' at AMA Championships is really a natural extension of our strategic collaboration. Top-class motorcycle racing is a very popular sport in the US, and the presence of the ‘Hero’ brand name is going to lend a lot of stature and excitement to all EBR fans out there," said Erik Buell, chairman and CTO, EBR.

AMA Pro Road Racing is the premier motorcycle road racing series in North America and is universally regarded as one of the most competitive road racing organizations in the world. The series comprises of four production-based classes - AMA Pro National Guard SuperBike, AMA Pro GoPro Daytona SportBike, AMA Pro Motorcycle-Superstore.com SuperSport and the AMA Pro Vance & Hines Harley-Davidson Series.