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Hero MotoCorp sales increase by 14.4 per cent in April

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Ninad Ambre

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Hero MotoCorp sales increase by 14.4 per cent in April
Hero-Impulse

Hero MotoCorp has announced their sales figures for April 2014. The company sold 5,71,054 units last month showing a boost in sales of 14.4 per cent. The manufacturer delivered 4,99,113 two wheelers in the corresponding period last year.

The three top-selling motorcycle models for the company have been the Splendor, Passion and HF Deluxe. Amongst the scooter segment, the highest selling models were the Pleasure and Maestro. The company believes that their strong sales will continue as they have lined up more products that will be launched in this quarter.

Hero MotoCorp also entered Bangladesh last month after collaborating with Nitol Niloy Group. As a consequence of this joint venture, the company will inaugurate its first two-wheeler manufacturing facility overseas. This plant when equipped with all the amenities will be functional by the second quarter of FY 2015-16.

Anil Dua, Senior Vice-President, Marketing and Sales, Hero MotoCorp Ltd., said, “The sales of over 5.71 lakh units in April, the opening month of the fiscal, is the result of a series of initiatives that we have undertaken in the past few months, including exciting new launches, customer-friendly initiatives and brand building activities. The latest addition to the Splendor family, Splendor iSmart with revolutionary i3S technology, has made an immediate impact in the market and we are fast ramping up production to meet the growing market demand for this new bike. Brand Splendor keeps going from strength to strength even as our other motorcycle and scooter models keep contributing large volumes to our overall kitty."

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