Hero MotoCorp will be launching three new two-wheelers in 2013. The company will be adding two new motorcycles and one scooter in their product portfolio and are expected to launch the new models during the festive season later this year.
Out of the three products – one motorcycle and a scooter are expected to be in the 100cc-125cc mass market segment. While the third model will probably be a youth oriented premium product. The company’s American technology partner Erik Buell Racing (EBR), might have given some technology inputs to develop this product. The result may be an expensive product but the Gurgaon based manufacturer might experiment like they did with the Impulse after closing ties with Honda.
The news of launching these new products comes at the time when the sales and profitability of Hero has taken a serious toll. The Gurgaon based manufacturer has been losing numbers to its competitors and has not launched any new product in last 9 months.
Source: Economictimes
