- Over 100 premium dealerships will be opened by March 2024
- Harley Davidson X440 will be retailed via these dealerships
- Upcoming Karizma XMR 210 to be retailed through these dealerships
Hero MotoCorp is working on establishing a network of premium sales and service touchpoints for its range of premium products. The company will open over 100 such dealerships in India by the end of March 2024. But more importantly, Hero will also sell the Harley Davidson X440 through these premium Hero dealerships.
Besides the X440, Hero MotoCorp will also sell its range of motorcycles like the Xtreme 160R, Xpulse 200 4V, and the upcoming Hero Karizma XMR 210 through this premium chain of dealerships. Hero MotoCorp will train its sales and service personnel to provide a premium experience to the discerning needs of these customers.
These premium dealerships will be set up by existing Hero dealer partners, and these will have a separate Harley Davidson pavilion that will cater to the X440 as well as future Harley motorcycles based on the 440cc platform. Moreover, Hero’s version of the X440 will also be sold via these premium showrooms.
