Honda unveiled their ambitious plans for 2014-2015 at their 13th Annual Business meet in Tokyo, Japan. They plan to introduce more outlets and come up with two new motorcycles.
Honda's 13th Annual Business meet took place in the presence of more than 900 business partners which included dealers, distributors, transporters, stockists and Honda associates from India. The meeting was addressed by six top board members of Honda Motor Company, Japan. They mentioned that the company has set itself a target of achieving 45lakh unit sales for this quarter with an aim to achieve 21 per cent of growth.
Honda's strategy is to add 1,000 new touch-points to its existing network. This means they plan to inaugurate three outlets every day. With this extensive expansion, in just two years, the company will double its network from 1,950 dealerships in FY’2012-13 to 3,800 outlets by end of FY’2014-15.
The board announced that the company will strengthen its portfolio by adding two new motorcycles in the second quarter of FY’2014-15. The first will be a commuter bike that will be the most affordable motorcycle in India from Honda. We expect this to be a 100cc bike that will be an addition to Honda's Dream series of motorcycles. The second motorcycle that will be introduced for the Indian two-wheeler market will be a stylish and sporty 160cc motorcycle targeted at the youth..
Takanobu Ito, President, CEO and Representative Director, Honda Motor Company, Japan said, “I thank our business partners from India for their unwavering commitment to Honda and it gives me a sense of pride and satisfaction on the fantastic relationship you have built with customers. You can expect enhanced level of support from Honda Motor Company, Japan at all levels. Together, we will unleash a new era of Honda progression and customer satisfaction in India.”
Keita Muramatsu, President CEO, Honda Motorcycle and Scooter India Pvt. Ltd., said, “Sustaining its superior growth, HMSI has set the challenging target of 45lakh unit sales in FY’2014-15. I am confident that propelled by three new launches including the Activa 125 and aggressive network expansion, Honda will meet expectations of its valued customers in India.”
