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Honda India to launch 10 new products this year

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Pratheek Kunder

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Honda India to launch 10 new products this year

Honda Motorcycle & Scooter India and its obsession to become the number one two-wheeler manufacturer in India has made them come up with a strategic launch plan. After launching the Unicorn 160 in January, it launched five new facelifted products last week that are slated to hit the market soon. 

Honda isn’t just stopping there. It plans to introduce 10 more products in the upcoming financial year. Out of these 10 products, seven would be completely new platforms while others would be upgrades of the existing models. The Honda CBR650F will be one of these new motorcycles that will make its way to the Indian market. The rest six products which might include a scooter too, could be developed to target the mass market commuter segment. The remaining three products would be the facelifted CBR250R, the CBR150R and the Aviator scooter. 

One of the reasons HMSI takes the Indian market seriously is because of its contribution to global motorcycles sales, which stood at 25 per cent this year. The company has sold a total of 36,92,374 units in the April-January period of this fiscal, as against 30,01,414 units a year ago. It is targeting to sell 45 lakh units by the end of this financial year. Honda is aiming for the 50 lakh sales mark, but believes that they will be able to achieve it once their fourth manufacturing plant in Gujarat begins its operation in 2016.

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