- Membership costs Rs 299, free for new customers until 30 Nov
- Benefits not just at the dealership and service centre but also other places
- Other places where benefits can be redeemed include hospitality, travel, clothing, food/beverages, entertainment, etc
Honda Motorcycle and Scooter India has launched a unique loyalty program called 'Honda Joy Club'. It is open to all owners of Honda two wheeler products for a fee of Rs 299 plus GST. Customers who purchase a Honda two wheeler from now until 30 November will get Joy Club membership for free.
The Honda Joy Club offers the benefits one would expect from a program like this - 5 per cent discount on spare parts, 10 per cent off on accessories, or 15 per cent off on labour charges. There is no fixed upper limit for the discount. Three free vehicle washes and a free pick up and drop service is also included in the package, which is valid for three years.
However, there are other benefits - Honda offers 'Honda currency' on purchase of the Joy Club membership, whenever the customer refers a friend, or brings their product for service, and the currency can be redeemed at places outside of Honda touchpoints. HMSI has partnered with a number of affiliates like Yatra.com, ICICI Lombard, MobiKwik and Tata Sky, and the Honda currency earned can be redeemed at any of these affiliates. One Honda currency unit is earned for every rupee spent at a Honda touchpoint.
The Honda Joy Club and its offers do not extend to Honda big bike owners (CBR650F, CBR1000RR, CB1000R, Africa Twin, and Gold Wing) at this point of time. For the full details about the Honda Joy Club, HMSI has launched www.hondajoyclub.com and has a mobile phone application as well.
