Honda Motorcycle & Scooter India has revealed a new business strategy for the current financial year, which will help them sell 64 lakh two-wheelers by 2016.
Under the new strategy “Retain, Expand, Create”, the company plans to retain its leadership in the scooter segment, expand its production capacity with the commencement of its fourth plant and create new segment with the introduction of CBR 650F.
The fourth plant, which is claimed to be the world’s biggest scooter plant, will help the company achieve total sales of 47 lakh two-wheelers in the current financial year. It also plans to expand its sales and service points by 800 for larger rural coverage. Additionally, the Japanese manufacturer also plans to add 20 mobile service vans and 825 service on wheels to its network. It also plans to add a new premium distribution format in 20 cities for their upcoming motorcycle, the CBR 650F.
“We will focus our synergies to retain and consolidate our existing leadership position in automatic scooter & 125cc motorcycle segment. Expanding to meet future demand in India - a focus market for Honda globally, we will significantly invest in fortifying our production capacity to 64 lakh units, networks to 4600 outlets and last mile rural penetration. In its challenging spirit, Honda will create new benchmarks in its new products offering. On the cards are nine new upcoming models, one of which will revolutionise the Indian two-wheeler industry and create a new segment by itself," said Keita Muramatsu, president & CEO, HMSI.
