Honda has announced that they have sold one lakh CB Shine motorcycles last month. This 125cc commuter bike has also successfully managed to consolidate the company’s strong market share in the segment.
The Honda CB Shine is now the only 125cc motorcycle brand to surpass the one lakh unit sales milestone a month. The company sold 1,00,824 units of the motorcycle in April 2017, as against 66,691 units in the same month last year. This shows a strong growth of 51 per cent in a year. In addition, this has helped the two-wheeler manufacturer to gain a 15 per cent market share on year-on-year basis with a market share of 54 per cent in this segment.
Honda is celebrating the CB Shine's 11th anniversary in the Indian market. The company says the boost in sales is due to the demand for HET BS-IV Honda engine with AHO upgrades and low rolling resistance tyres on the CB Shine SP. The latter feature is a patent pending technology by the manufacturer. The company says that the CB Shine brand's sales have grown five times faster than the entire 125cc motorcycle segment's growth of eight per cent in India.
Yadvinder Singh Guleria, Senior Vice President, Sales and Marketing, Honda Motorcycle and Scooter India Pvt. Ltd. said, “With a legacy of more than one decade, CB Shine is the most important motorcycle brand in our line-up. Driven by continuous innovation, CB Shine brand alone contributes 55 per cent to Honda’s motorcycle sales. Such is the shine of the brand with Honda’s high quality and reliability that today every second 125cc motorcycle customer in India is buying a CB Shine."
With such an aggressive growth, the CB Shine has not only increased Honda’s market share but also consolidated the company's segment leadership even further. The CB Shine has already touched the 50 lakh unit sales mark making it the largest selling bike in the 125cc segment in India. It has also become the largest selling 125cc motorcycle in the world. It was launched in April 2006 and from then on, has seen many changes. The current motorcycle complies with the latest BS-IV emission norms too.
