- To add 250 touch points by the end of fiscal
- Focus on Tier-two and Tier-three markets
- Big jump in demand expected in rural markets
Honda is going to add 250 new touch points across the country by the end of the current financial year. This will take their total network count up to 6,000 touch points.
Having established a stronghold in the urban markets with the Activa, CB Shine and other premium commuters, Honda is now focussing on rural, Tier-two and Tier-three markets. Last year, Honda added more than 300 touch points, of which 70 per cent were in rural areas. While the rural markets were under stress in the last couple of years, certain reforms introduced by government have resulted in spike in sales. There is a positive outlook for the current financial year, and Honda is looking to make the most of it.
This year, Honda is projecting a double digit growth in sales with sales of over 70 lakh units. The growth might seem impressive, but Honda has so far been unable to break Hero MotoCorp’s stronghold in the rural markets. The Splendor continues to rule the roost, and its rival from Honda’s stables, the Dream series is nowhere close by. Nevertheless, a wider footprint and new products like the CD 110 Dream DX should help boost the sales numbers.
