Indian Motorcycles has opened its first showroom in India. This new showroom is located at B-10, Info City, Sector 34, Gurgaon and can display nine motorcycles at a time. This new showroom will also support after- sales and service support.
The showroom will display all three motorcycles – the Chief Classic, Chief Vantage and the Chieftain. All models are sold through the completely-built-up (CBU) route and the price starts at Rs 26.5 lakh (ex-showroom Delhi). Along with the sales, the showroom will also cater to consumers who are looking to buy merchandise of this iconic brand. The company has confirmed the opening of two more dealerships in Bangalore and Mumbai by this year end.
“With a showroom design inspired by the original home of the Indian Motorcycle in Springfield Massachusetts, dealers and consumers will experience the brand as never before. Motorcycles, apparel, and accessories will be displayed in a retail environment that is both premium and approachable. It will become a destination for riders and they will want to spend time interacting with the brand as well as the store,” said Bennett Morgan, global chief operating officer, Polaris Industries Inc.
“The very first showroom to display and retail the legendary Indian Motorcycle holds great importance for us. It is the first interface where we are giving an opportunity to biking enthusiasts to own a slice of history with a contemporary twist. The start of the Indian Motorcycle’s dealer network in India reinforces the company’s serious commitment towards growing its footprint in the country and reaching out to Indian Motorcycle fans. This year we intend to open 2 dealerships in India,” said Pankaj Dubey, managing director, Polaris India Pvt. Ltd.
