KTM has announced that the Delhi edition of its zonal flagship event, the Orange Day, will take place on November 22, tomorrow. The event will take place at 5.30 pm onwards in the parking area near the ATC Tower, Cargo Stand of the IGI Airport, Delhi. Owners of KTM motorcycles will get the chance to test their riding skills and put their motorcycles through the paces on a specially laid out course, at the event.
Orange Day was conceived to help customers experience the racing potential of the Duke 200 and the Duke 390. The event also gives enthusiasts a chance to compete and interact with other like-minded KTM Duke owners. KTM will also set up special service camps and stalls for Power wear and Power parts at the venue. The company will also have its newest products for the Indian market, the RC390 and RC200, on display at the event.
KTM has a very peculiar marketing strategy for promoting its bikes, which includes conducting different events like the Orange Tour Orange, Stunt Ride as well as the Orange Day. The Austrian manufacturer had recently revealed that it currently enjoys a 75 per cent market share in the premium bikes segment in India. Besides Delhi, KTM Orange Day events are also conducted in Bangalore, Pune, Hyderabad, Baroda, Ahmedabad and Noida.