KTM India sales grew by 120 per cent in the 5 months of FY 2014

KTM today launched the RC200 and the RC390 middleweight supersports motorcycles in the Indian market at a lucrative price of Rs 1.6 lakh and Rs 2.05 lakh respectively, both ex-showroom Delhi. At the launch event, Mr. Amit Nandi, the head of KTM and Kawasaki in India and the VP, Bajaj Auto revealed that in the first five months of the current fiscal year, KTM’s sales numbers in India have grown by more than 120 per cent, as compared to the same period in FY 2013.

Speaking about its growth, Mr. Stefan Pierer, chairman and CEO of KTM Power Sports said that their association with Bajaj Auto has given them an edge to compete with the other Japanese manufacturers, helping them set sales records for the first half of this year, not just in India but also in Europe and other markets. Riding on this increased demand, the company hopes to boost its annual sales figures to 2,50,000 units by 2020.

KTM currently enjoys a 75 per cent market share in the premium bikes segment in India. The company has a very unique marketing strategy, as it undertakes many customer engagement programs like KTM Orange Day, Track Day, Orange Tour Orange Ride and Stunt Ride. To keep up with the demand for its products and widen its footprint, the company is expanding its network and plans to have 150 dealerships in the country by the end of this month.