KTM has announced that this year’s edition of its zonal flagship event, the Orange Day, will take place at Wadala, Mumbai, on November 15. Owners of KTM motorcycles will get the chance to test their mettle by putting their motorcycle through the paces on a specially laid out course, opposite to the Imax Wadala.
Even if racing is not your cup of tea, the company also has special service camps and stalls for KTM Power wear and Power parts. The event will not be just about racing, it will also have the Austrian manufacturer’s newest products for the Indian market, the RC390 and RC200, on display. Besides Mumbai, KTM Orange Day event is also conducted in Bangalore, Pune, Hyderabad, Baroda, Ahmedabad, Noida and Delhi.
With a very unique marketing strategy, which includes undertaking many customer engagement programs like the Orange Tour Orange, Stunt Ride as well as the flagship event, the Orange Day, KTM is increasingly drawing the interest of biking enthusiasts in the country. KTM currently enjoys a 75 per cent market share in the premium bikes segment in India, and with the recent launch of the RC200 and RC390, we are sure this statistic is only going to grow.