Flaked for not having its own R&D setup in India, Hero Motocorp has surprised the industry by offering not one, but more than a dozen new upgrades.
Pawan Munjal, Managing Director & Chief Executive Officer of Hero Motocorp announced the new focus, the new buzzword of turning itself into an innovation driven company.
“Innovation, Technology, Youth & Speed – these are the key buzzwords at New Hero. It has just been over two years since we commenced our solo journey, and in such a short span of time, we have made significant upgradation of our existing line-up, incorporating next generation technology and features. As the market leader, this is also a reiteration of our capability to develop indigenous technologies, and catapult to an era of technologically superior and aesthetically appealing, youthful two-wheelers.
“This is, however, just the beginning. Innovation is a way of life at New Hero, and I have given complete freedom to our young engineers to think beyond the conventional and give shape to their ideas. Come Auto Expo in February next year, and we will be showcasing yet another range of two-wheelers on new platforms.”
The following "Innovations" and product refreshes have been unveiled till now
1. The new Splendor iSmart technology with i3S (Idle Stop and Start System)
2. The new 100cc Pleasure with an inteligent "Integrated Braking System"
3. The new 150cc Xtreme with an Electronic Immobiliser