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Okinawa increases dealer margin amidst disruption due to COVID-19

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Anuj Mishra

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Okinawa increases dealer margin amidst disruption due to COVID-19

- Okinawa increases dealer margins from eight per cent to 11 per cent per vehicle sold

- Likely to add up to Rs 2,000 on each two-wheeler

- Effective from 27 April until further notice

The ongoing lockdown due to the COVID-19 pandemic has forced the two-wheeler dealerships to remain closed, which has been taking a severe toll on their revenue. Amidst this, certain manufacturers are coming forward to ease the predicament of the dealers by giving them certain benefits. One such brand is the electric two-wheeler manufacturer Okinawa which has announced a hike in the margin of its dealers on each two-wheeler sold.

Okinawa Praise Left Front Three Quarter

Okinawa dealers will be able to earn a profit of 11 per cent per e-scooter sold by them, which is up from the usual margin of eight per cent. The company says that this will add up to Rs 2,000 on every vehicle sold. The facility is effective from 27 April until further notice. It is likely to be applicable for a few days post the lockdown so that the dealers can avail maximum benefits after the sales resume. At present, select dealers are also taking bookings through phone calls. 

The Gurugram-based manufacturer is one of the few electric two-wheeler brands which have a strong foothold in the Indian market. The company has a vast dealership network with 350 stores across the country and eight e-scooters in its portfolio. Okinawa also plans to launch an electric motorcycle and a maxi scooter in the coming days. 

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