Reise Moto launches tyres for Royal Enfield Himalayan, KTM RC390 and more!

- Will offer six products in the Indian market

- Four tyre brands designed for motorcycles

- The list includes off-road, touring, and track-focussed tyres

Mahansaria Group, under the company Reise Moto, has announced the launch of their premium two-wheeler tyre brand ‘reise’ in the Indian market. The company will offer a wide range of tyres for various applications. These products will include on- and off-road focussed tyres. For Reise Moto, Mahansaria Group has joined hands with the European brand Mitas. Through this joint venture, Mahansaria Group and Mitas will set up a manufacturing facility in Gujarat, India.

Under the reise brand, Reise Moto has launched 26 Stock Keeping Units (SKUs) in the first phase under six sub-brands – trailR, tourR, traceR, and troopR for the motorcycles category and tripR and twistR for the scooters segment. These would be offered in the high-end performance as well as the commuter segments of the two-wheeler industry.

The trailR series has been designed for off-road applications while the tourR is touring focussed. Further, the company will offer traceR series for racetrack-inspired sticky road tyres while the troopR will cater to the commuter segment. In the scooters category, the tripR series will concentrate on touring tyres while the twistR range is designed for city use.

Apart from introducing tyres for various segments, Reise Moto also plans to create specially curated brand experiential initiatives, such as the off-road training academy and backcountry trails in India. The finer details about these experiences, however, are not available yet.