Royal Enfield has collaborated with Happy Socks for a range of special apparels that will be sold through Royal Enfield exclusive gear dealerships. They will also be available at both the company’s online platforms.
Through this new partnership, Royal Enfield will sell limited edition apparel and accessories that includes t-shirts, helmets, sweatshirts and even riding jackets. To celebrate this collaboration, the Chennai-based manufacturer has developed four limited edition Continental GTs that will be displayed at the Happy Socks’ stores in London, Stockholm, Copenhagen and Mumbai. However, these special edition bikes might be sold abroad if buyers show any interest. For the Indian market, the company doesn’t plan to sell any, at least for now.
“The collaboration between Happy Socks and Royal Enfield is one of the most unexpected, and we loved creating this bold interpretation of classic icons, be it in form of the motorcycle or the classic motorcycling jacket. It’s interesting how a fun product like Continental GT, allows us to collaborate with a distinctive brand like Happy Socks, which over a period of time has brought in a sense of fun and style even in everyday essentials like socks and underwear,” said Samrat Som, head, apparel & accessories business, Royal Enfield.
Interested in the cool apparels? You can head to this page.