Royal Enfield expands pre-owned motorcycle sales network

-Introduces loyalty program

-Other benefits announced

Royal Enfield has announced the expansion of its pre-owned motorcycle sales network in India. Called REOWN, the platform serves as a one stop shop for those looking to buy a pre-owned Royal Enfield motorcycle or sell their existing Royal Enfield motorcycle to upgrade to another motorcycle from the company’s portfolio.

At present, REOWN is available across 475 Royal Enfield dealerships across India. This makes it quite a vast network and accessible for those looking for a certified, pre-owned Royal Enfield motorcycle.

In addition to expanding the preowned network, Royal Enfield also announced its first-ever loyalty program that also includes exchange benefits. This is applicable for existing customers who want to upgrade to another Royal Enfield motorcycle.

Royal Enfiled has had quite a busy 2024 with a slew of launches and unveils. From the Guerrilla 450 to the Classic 650, Bear 650 and the Scram 440, the company is attacking every segment possible. The company also introduced the Flying Flea electric two-wheeler brand.

In 2025, Royal Enfield will launch the Scram 440 and the Classic 650 and we can also expect to see the Interceptor 750 make its debut.