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Royal Enfield launches ‘Make Your Own’ customisation program

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Janak Sorap

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Royal Enfield launches ‘Make Your Own’ customisation program

- Introduces factory-fitted accessories with a 2-year warranty

- Currently available only on the Classic 350 single-channel ABS model

- Initially available only in six cities- Delhi NCR, Bangalore, Chennai, Hyderabad, Mumbai and Pune

Royal Enfield motorcycles are popularly known for customisations, whether big or small. And the variety of options available in the market to alter the motorcycle visually or mechanically is quite astounding. However, on the flip side, many of these customisations come at the cost of losing the motorcycle’s warranty which is a big trade-off to consider for the buyer. Keeping the very same thing in mind, Royal Enfield has launched a new initiative, ‘Make Your Own’ customisation program allowing new buyers to customise their motorcycles without compromising on warranty.

Currently, the customisation program is available only to customers who are booking the new Classic 350 single-channel ABS variant. Furthermore, the new service is available only in 141 RE stores that are spread across six cities including Delhi NCR, Bangalore, Chennai, Hyderabad, Mumbai and Pune. However, the customisation program will be later extended to other Royal Enfield models and it will also be available across more locations in the country.

Royal Enfield Classic 350 Right Side

Under the ‘Make Your Own’ program, customers can choose from a variety of accessories which include engine guards, panniers, rear luggage rack along with touring seat options. Besides that, Royal Enfield is also offering the option of alloy wheels that are certified by ARAI for meeting the required quality standards. There is also a wide collection of stickers that one can choose from for the fuel tank and the side panel to achieve that personalised look. 

According to Royal Enfield, the factory-fitted personalized motorcycles will have genuine and homologated parts and accessories which will allow new buyers to breathe a sigh of relief, considering the number of poor-quality accessories circulating in the market compromising safety standards. The factory-fitted accessories will come with a 2-year warranty from the company.

Royal Enfield Classic 350 [2020] Gallery

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Mumbai₹ 2,11,569
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