Royal Enfield registers 6% growth in November sales

- Domestic sales grew by one per cent

- Exports witnessed 122 per cent growth

- Replaced Thunderbird range with the new Meteor 350

Royal Enfield has reported its year-on-year and year-to-date sales data for the month of November. The company reported one per cent hike in the domestic sales while the exports grew by 122 per cent during November 2020 as against the corresponding month last year. The overall sales stood at 63,782 units in November this year against 60,411 units in November 2019, registering a growth of six per cent.

The year-to-date data witnessed negative growth, but that can be associated with the country-wide lockdown due to the Coronavirus pandemic. The overall year-to-date numbers fell by 30 per cent, and the company sold 3,38,461 units as against 4,82,673 units in the corresponding period of the last financial year.

Royal Enfield has axed the Thunderbird brand from its portfolio. The cruiser from the Chennai-based two-wheeler brand has been replaced by the Meteor 350. The new Meteor 350 is available in three variants − Fireball, Stellar, and Supernova – with additional eight customisable colourways using the Royal Enfield's 'Make It Yours' tool. Prices for the new Meteor start from Rs 1,75,817 (ex-showroom, Delhi). The company has also introduced two new colour variants for the Classic 350.