Royal Enfield sales grows by 32 per cent in August

Royal Enfield has reported a massive growth of 32 per cent in August. The company sold 55,721 units last month as compared to 42,360 units in the corresponding month in 2015. 

Out of the total sales, domestic sales stood at 54,725 units and exports at 986 units. In the same month last year, Royal Enfield sold 41,600 units in the domestic market and 760 units were exported. The 2016 year-to-date sales for the company stands at 2,56,582 units, which is a 35 per cent increase from last year. 

The sales for Royal Enfield are expected to grow considerably in the next few months as it’s the festive season. The Classic 350 continues to dominate the sales chart for the company. Interestingly, the Himalayan – India’s first adventure bike hasn’t been able to get a lot of sales for the company. In fact, for the first time in decades, Royal Enfield took the TV commercial support for the Himalayan. The Himalayan TVC has been playing on leading television channels since the last couple of days, to attract more buyers. 

Haven’t seen the Himalayan TVC yet? You’ve it below.