- Royal Enfield reported a 35% fall in overall sales
- The year-to-date number fell by 69%
- Announced several initiatives to enhance the buying experience
As the country is gradually coming out from the lockdown, two-wheeler manufacturers are reporting their sales numbers for June 2020. In the previous month, Royal Enfield clocked total sales of 38,065 as against 58,339 units in June 2019, thus registering a fall of 35%.
The domestic sales witnessed a 34% decline as the company sold 36,510 units in June 2020 as against 55,082 units in June 2019. Exports, too, saw a negative growth and Royal Enfield sold 1,555 units in the international markets in June 2020 as against 3,257 units in June 2019.
The year-to-date numbers witnessed an overall decline of 69% as Royal Enfield sold 57,267 units during April-June 2020 as against 1,83,589 units during the corresponding period last financial year.
To ensure the safety of its customers and enhance their buying experience, Royal Enfield has announced several initiatives that offer Contactless Purchase and Service. Through several digital and online conveniences and ‘At-your-doorstep’ services, Royal Enfield aims is to provide customers with a seamless and hassle-free purchase and ownership journey.
The company also aims to attract a wider audience range, and it has thus announced its first-ever apparel and riding gear range, exclusively for women in India. The collection includes riding jackets, trousers, gloves and helmets along with t-shirts, shirts and jeans.