Royal Enfield is focusing on improving the quality of the overall product by focusing more in the input materials. They are also planning to concentrate more on their supply chain that will directly improve their product outcome.
In recent times, there have been many complaints by Royal Enfield owners over quality issues and the motorcycle breaking down quite often. Now the company has taken these complaints positively and is making sure that these kinds of issues don’t occur.
Royal Enfield produced and sold 100,000 motorcycles in a year for the first time in 2012. Its sales were up 52 per cent in 2012 at 113,432 units compared with 74,626 units in 2011 despite slowdown in the industry.
The company will be launching the Café-Racer and the new Bullet 500 this year and also start manufacturing motorcycles in their new factory at Oragadam, Chennai.
