Shell Lubricants has launched a three-week competition called ‘Yyaayy’. The competition give bikers across the country a chance to share their unique biking stories and win prizes. Winners will be declared on a daily as well as on weekly basis and at the end of three weeks, a grand prize winner will be declared and will take home a new Bajaj Pulsar.
Mansi Tripathy, CMM, Shell Lubricants India, said, “It has been a great year for Shell Lubricants having launched many innovative brand campaigns as an effort towards engaging with our audiences. We have particularly received an overwhelming response to our ‘Enjoy Every Ride’ campaign. We reached over eight lakh members of our target audience through the TVC and on the digital media. This success has prompted us to extend the campaign to a larger online platform that can also be linked to social media.”
The Yyaayy consumer campaign is an extension to the ‘Enjoy Every Ride’ campaign of Shell Advance which was recently launched through TV commercials. To participate in the contest, you need to do log on to the Shell India website, www.shell.com/ind.html and post your 'Yyaayy' moment online. You can also publish the same on the social media channels and get your friends to vote in order to improve your chances of winning.
