Suzuki India to export 10 per cent of two-wheelers manufactured

Suzuki Motorcycle India Ltd now plans to export at least 10 per cent of the two-wheelers from their line-up. They have received a good response for their products in their overseas markets as well and this has encouraged the company to formulate their export plans on an ambitious scale.

The overseas target markets will include South Asia, Gulf, Africa and Latin America. While, the company aims to export 30,000 units including motorcycles and scooters this fiscal, they also aim to increase this number to 50,000 units the next fiscal. Eventually this will help them getting close to their target of increasing their market share to five per cent from a current one per cent in the motorcycle segment.

The company thinks that though India is dominantly a motorcycle market, their major sales include scooters such as the recently launched Let’s and the Access 125 and more. In fact, the bike to scooter sales ratio is 1:4, and the company plans to change this scenario now. The manufacturer believes that the recently launched Gixxer, updated Hayate and the models that are still under development at the global R&D facility in Hamamatsu, Japan will help them achieve this change.

At the start of 2014, the manufacturer had announced that they will increase their production capacity to one million in three years’ time. But will the company be able to cater to the demand of the high target they have set for themselves? The company says that they have enough spare capacity at the existing plant to leverage for exports. By using the production capacity to the maximum advantage, the company should be able to reach the one million mark.