Suzuki motorcycles India posted a 25 per cent increase in sales after it sold 39,134 units in November as compared to 31,332 units in the corresponding period last year. The Japanese automaker has said that it’s ‘Hai Hayate, Hai Happiness’ campaign helped in increasing consumer connect which aided sales.
The campaign offered a range of special gifts including keychains autographed by Salman Khan, eyewear and helmets similar to what he wore in the commercial for the two-wheeler. The contest also offered the chance for a select few, among those buying the bike, to uprgrade their model to a specially autographed model. The winners were selected via special sticker that was offered to them while buying the bike.