May was a good month for two-wheeler manufacturers. With not many new launches, the industry was able to sustain its decent growth, thanks to new marketing initiatives and the ever growing need of a two-wheeler. In this edition, we list the top five popular manufacturers on BikeWale in May.
Rank 5: Yamaha
The second Japanese manufacturer in this list – Yamaha is the fifth popular two-wheeler brand on BikeWale for the month of May. With a good mix of scooters and motorcycles, Yamaha has been able to attract a decent number of consumers. With brands like Fascino and FZ having consistent sales, Yamaha has stayed ahead of its other Japanese counterpart – Suzuki. With a little over 7 lakh visits and close to 2.3 lakh buying interests, Yamaha has seen balanced research activities from the Indian consumers.
Rank 4: Royal Enfield
Royal Enfield has never spent on TV commercials in the last couple of years. Why? Because they don’t need to. The brand is so strong that, consumers tend to book the bikes without even taking it for a test ride. Bikes like the Classic 350 have helped Royal Enfield become the fourth popular brand in May. With around 8.5 lakh visits, 2.39 lakh buying interests, Royal Enfield has impressive figures , considering the fact that none of their motorcycles are priced below Rs 1 lakh
Rank 3: Hero MotoCorp
Surprisingly, Hero MotoCorp took the third spot. But unfortunately, it doesn’t have a range of products to lure young buyers, who are tech savy and internet friendly. With mass market brands like Splendor and Passion under its portfolio, Hero needs to work on getting more youthful products like the Maestro Edge to the Indian market. This will result in look up the diferrence between in and into more consumers going online to research about the brand and its products. Its overall visits were marginally more than Royal Enfield at 8.52 lakh and close to 3 lakh buyers showed interest in buying Hero products.
Rank 2: Bajaj
With over 1.1 million visits, Bajaj has taken the second spot here. It has a range of products that are more targeted towards youth who spend a lot of time on the social network. Motorcycles like the Avenger 150, V15 and the Pulsar RS200, have helped the company maintain a very good lead over Hero MotoCorp. However, Bajaj managed to get the least buying ratio at 28 per cent out of all the five manufacturers here.
Rank 1: Honda
Honda has taken the numero uno position and it's not surprising. Over the last couple of years, Honda has managed to earn the loyalty of millions of Indian consumers, due to its strong brand recall value. With close to 1.3 million visits in May on BikeWale, there’s almost a difference of 6 lakh visits between Honda and the fifth most popular bike maker, Yamaha. This shows the customers’ perception and preferences over other brands. Around 4 lakh consumers showed interest in buying Honda products, with majority being for the CB Hornet 160R and the Activa range of scooters.
