TVS Apache RR 310 enters Gameloft’s Asphalt 8: Airborne

- Apache RR310 introduced in Asphalt 8: Airborne motor racing game

- This collaboration will help in increasing the awareness for Apache brand

- First Indian two-wheeler manufacturer to bring a virtual racing experience

TVS Motor Company has partnered with Gameloft and the Indian two-wheeler manufacturer’s flagship motorcycle, the Apache RR 310 will be featured in Asphalt 8: Airborne motor racing game. With this, TVS Motor Company is the first Indian two-wheeler manufacturer to bring a virtual racing experience of its motorcycle to Gameloft’s Asphalt 8.

Speaking about this partnership, Vimal Sumbly, Head Business - Premium, TVS Motor Company, said that this collaboration with Gameloft will help in increasing the awareness of the TVS Apache brand, thus targeting a new set of audience while also engaging online with its customers.

Through this association, gamers across the world can now compete against each other on the TVS Apache RR 310. Players will be able to discover the new TVS Apache branded booster and billboards and the new TVS Apache World Series Season. 

In more updates, TVS Motor Company has expanded its global reach by inaugurating its first Experience Centre in Singapore. With this, the Hosur-based manufacturer will offer its premium motorcycles, including the flagship model, the Apache RR310 and the Apache RTR range, in the country.