The V15 is doing exactly what Bajaj expected from it. This unique looking motorcycle has met the target Bajaj was expecting and has contributed to the market share increase of 13 per cent. Bajaj has also ramped up their production to meet this demand.
Shortly after its launch the Vice President of Marketing for Bajaj, Sumeet Narang, had said that he is expecting that the monthly sales for this bike will stay close to 15,000-20,000 units a month. The V15 sold only 1,442 units in February because of limited production. Soon after, Bajaj said it would be increasing the production numbers of the V15 to 1,000 units a day at its Pantnagar and Waluj plants.
In March, Bajaj sold 16,532 units of the 150cc motorcycle. It faced a tough time with the Discover brand despite conducting several experiments with it and is now ready to promote the ‘V’ brand as a ‘high power commuter bike’ with unorthodox styling.
The Bajaj V15 gets a 150cc single-cylinder engine, based on the same DTSi engine from the Avenger. It delivers 12bhp at 7500rpm and peak torque of 13Nm at 5500rpm. This engine is mated to a five-speed transmission. The 18-inch front wheel rides on conventional 33mm telescopic front forks while the 16-inch rear wheel rides on dual springs.
